Short answer: In 2026, a custom-built B2B dealer portal typically costs between €450 and €6,500, depending on its scope, and goes live in 4 to 6 weeks. The two biggest cost drivers are the integrations you need (payments, shipping, accounting, ERP) and the licensing model you choose: a perpetual licence with source code, or a monthly subscription.
In this guide we explain why the range is so wide, how each feature affects the price and what to ask before you sign. If you are still deciding whether you need a dealer portal at all, start with What Is a B2B Dealer Portal?.
B2B dealer portal price ranges
| Scope | Best for | What's included | Price range |
|---|---|---|---|
| Starter | Manufacturers and distributors with a small dealer network moving orders online | Dealer login, product catalogue, dealer-specific pricing, online ordering, order tracking, admin panel | €450 – €1,350 |
| Standard | Companies with a growing dealer network that want payments and shipping in the system | Everything in Starter, plus dealer applications and approval, online payment, shipping integration, discounts and campaigns | €1,350 – €3,250 |
| Advanced | Companies that want orders to flow automatically into accounting or ERP | Everything in Standard, plus accounting/ERP integration, dealer account statements, multiple warehouses, advanced reporting, custom workflows | €3,250 – €6,500 |
These are one-off development costs. Ongoing costs such as hosting, maintenance and support are covered separately below.
5 factors that drive the price
1. Modules and business rules
Every dealer portal does the same core job: a dealer logs in, browses products and places an order. What raises the price is the business logic you add on top:
- Price lists per dealer or dealer group
- Custom discount rates and campaigns
- Minimum order value or quantity
- Order approval workflows (for example, orders above a certain amount go to a manager for approval)
- Dealers viewing their own account balance and payment history
- Receiving new dealer applications and approving them in the admin panel The more specific your way of working, the more custom development the system needs.
2. Integrations
Integrations have the biggest impact on price, but they also create most of the value. Without them, payment, shipping and accounting for every order are still done by hand.
The most requested integrations are:
- Online payments: your local payment provider. We have built integrations with providers such as PayTR and iyzico, and other providers can be added.
- Shipping: creating shipments and sending tracking numbers to dealers automatically
- Accounting: sending orders to your accounting software automatically
- ERP: syncing stock, prices and customer accounts with the ERP you already use Payment and shipping integrations are usually fairly standard. ERP integrations need more work, because they depend on the ERP, its version and how your data is structured. We explain how this works in What Is ERP Integration?.
3. Licensing: perpetual licence or monthly subscription?
We offer the same system under two purchasing models, and the choice directly affects your total cost.
| Perpetual licence + source code | Monthly subscription | |
|---|---|---|
| Upfront cost | Higher | Lower |
| Source code | Yours | Stays with the provider |
| Freedom to change the system | Full. You can even continue development with another team | Changes go through the provider |
| Updates | Depend on the maintenance agreement | Usually included in the monthly fee |
| Best for | Companies that see the system as a long-term business asset | Companies that want to start quickly with a low upfront cost |
A monthly subscription looks cheaper in the short term. If you plan to use the system for years, a perpetual licence is usually more cost-effective overall.
4. Design and user experience
Dealers often use the portal on their phones, not at a desk. A fast, clean, mobile-friendly interface is what makes dealers actually use it. A ready-made template lowers the cost; a design tailored to your brand raises it.
5. A corporate website alongside the portal
Some companies also need a website that presents their products and invites new dealers to apply. Building both together costs less than commissioning them separately.
Ongoing costs: what do you pay after launch?
Development is a one-off cost, but a few ongoing costs keep the system running:
- Hosting: the cloud server the system runs on. We host our projects on EG678 Cloud.
- Maintenance and support: security updates, backups, bug fixes and technical support.
- Domain name and SSL certificate
- Third-party fees: for example, payment providers' transaction fees, paid directly to the provider. Always check whether these are included in a quote. An offer that looks cheap at first can turn out more expensive once monthly costs are added.
How long does it take?
A typical project takes 4 to 6 weeks:
- Discovery (week 1): dealer structure, pricing rules, order flow and integrations are defined.
- Design (weeks 1–2): the dealer portal and admin panel screens are designed.
- Development and integrations (weeks 2–5): modules are built and payment, shipping and accounting connections are set up.
- Testing and launch (weeks 5–6): the system is tested with a few dealers, then opened to the whole network. Extensive work such as ERP integration can extend this timeline.
Off-the-shelf B2B platform or custom development?
There are ready-made B2B platforms available for a monthly fee. If you work with a small number of dealers and your rules are standard, an off-the-shelf platform can be enough to start with.
Custom development usually makes more sense when:
- You have complex dealer-specific pricing and discount rules
- You want orders to flow automatically into your accounting or ERP system
- You want to own the source code and develop the system freely in the future
- Per-user or per-transaction fees of ready-made platforms grow expensive as your dealer network grows We compare the two approaches in more detail in Off-the-Shelf vs Custom Software.
A real example: Ünal Mat's B2B dealer portal
The system we built for Ünal Mat, a manufacturer of laser-cut EVA car mats, is a good example of an advanced B2B project:
- Prospective dealers apply on the website, and applications are approved in the admin panel.
- Approved dealers place orders online and pay through PayTR.
- Shipments are created in the system through the Yurtiçi Kargo integration.
- Orders are sent automatically to the BizimHesap accounting software. As a result, a dealer's order moves from payment to accounting without the same information being re-entered by hand anywhere. See the full Ünal Mat project for details.
7 questions to ask before you get a quote
- Which modules and integrations are included in the price?
- Is it a perpetual licence or a monthly subscription? Will I own the source code?
- What will I pay each month for hosting, maintenance and support?
- Is the dealer portal mobile-friendly?
- Can it integrate with the accounting or ERP software I use?
- Do costs increase as the number of dealers or users grows?
- How many weeks until delivery, and how many months of free support are included?
Frequently asked questions
How much does a B2B dealer portal cost? A custom B2B dealer portal typically costs between €450 and €6,500 in 2026, depending on its scope. Integrations and the licensing model are the main cost drivers.
How long does it take to build a B2B dealer portal? Usually 4 to 6 weeks. Extensive work such as ERP integration can extend this.
Are there monthly fees? Yes, hosting, maintenance and support are billed monthly. If you choose the monthly subscription model, you pay a regular usage fee instead of an upfront development cost.
Will I get the source code? With the perpetual licence, we deliver the system together with its source code. With the monthly subscription, the source code stays with the provider.
Can it integrate with my existing ERP or accounting software? Most accounting and ERP systems can be integrated. For Ünal Mat we integrated BizimHesap. Tell us which software you use, and we will confirm the options during discovery.
Do you work with companies in Kosovo and Europe? Yes. Through our Kosovo company, EG Software LLC in Pristina, we sign contracts and invoice in euros. See our Kosovo page.
Conclusion
B2B dealer portal costs vary widely because every company's dealer structure, pricing rules and software stack are different. To get the right quote, define your needs first, then compare integrations, licensing models and monthly costs.
To scope your dealer portal together, see our B2B Dealer Portal service or contact us for a free initial consultation.
